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YOU成
有你就成 功成名就
2023有著近20年餐飲經驗的《千葉連鎖餐飲集團》創立新品牌《YOU成》來改賣炸雞/烤雞了!
在LOGO設計上,品牌字筆畫粗細對比強烈,同時柔和的曲線中和,使LOGO顯得既顯眼特別又不死板生硬,帶出趣味的樣貌。 小雞臉部五官由品牌名稱的《YOU》結合,讓品牌吉祥物別樹一幟、且具有代表性。 以象徵著熱情、活力的鮮紅色打造品牌,讓整品牌充滿了生氣。色調不僅能引起食慾,還能營造輕鬆、開朗的氛圍!
為了打造出獨特的體驗,以鞋盒為靈感,創造出實用又好拍照的包裝盒,將美味與包裝融為一體。 在杯材上以貼紙的概念,加入各種生活有成的字句,如「有你就成」、「戀愛有成」等,不僅為飲品杯添上趣味,還能在品牌形象中傳達正能量。
空間部分以紅色為主,搭配灰色,打造出俐落的用餐環境,保持了整體空間的清新感,鮮豔的紅色完美吸住大家目光。 牆面以壓克力製成兩面品牌吉祥物《有成雞》,既添增品牌識別度,又能夠成為一個引人注目的打卡點。這個互動元素不僅提供了拍照的樂趣,還拉進了品牌與顧客之間的距離
Client
YOU成
Services
Logo & Logotype
Interior Design
Photograph
Brand Designer
Dolly
Interior Design
Rickey
Copyright
Mia Chen
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YOU成
- 地 址高雄市鼓山區大順一路115號A館B2 (櫃號AB2-09)
- 電 話07-5568935
- 營業時間週一~週五 11:00-22:00 / 週六~週日 10:30-22:00